Australia's news media industry went more or less nuts last night with its annual PANPA Advertising and Marketing Awards celebration.

It started with the little Blayney Chronicle's innovative 'best print single advertisement' - De-Sex Your Dog, He'll Be Less Nuts - and went from there. In the high-energy environment of the Hilton's Zeta Bar, excitement was high, and the noise levels related to the size of the winning contingent.

Nancy Veart of APN Australian Regional Media was named sales manager of the year, Lauren Butler of Fairfax Media named sales person of the year and Alice Bradbury of The Australian marketer of the year, with the award for marketing team of the year going to News Corp Australia's national retail marketing team.

There was kudos too, for the family-owned Courier, Narribri, which won trade campaign of the year in its community category.

Singapore Press Holdings' The Straits Times won the open contest for the best young reader programme, following what has become an global trend: Last week Kompas Media in Indonesia won the equivalent award in WAN-Ifra's World Young Reader competition.

Mark Hollands, chief executive of The Newspaper Works, which organises the PANPA awards, said the calibre of submissions was particularly high this year: "The finalists and winners showcase the creative, compelling and effective ways in which newspaper media promote their essential contribution to readers' lives, and to advertiser and media agency strategies."

A record 450 entries were viewed by a mix of panels and almost 90 independent judges.

WINNERS:

PRINT ADVERTISING AWARDS

Best Print Single Advertisement for a Client

Community

Blayney Chronicle - De-Sex Your Dog, He'll Be Less Nuts

Regional

The Gisborne Herald - Dirty Weekend

National / Metropolitan

The Daily Telegraph - Les Miserables Wrap

Best Print Campaign for a Client

Community

Manning River Times - The Shed Company

Regional

The Gisborne Herald - Larsen Sawmilling

National / Metropolitan

Otago Daily Times - McDonald's

Best Feature / Supplement / Native Advertising Environment

Community

Riverine Herald - Echucamoama magazine

Regional

The Advocate, Burnie - Ignite

National / Metropolitan

Herald Sun - The Great War Magazine Series

Best Print Idea or Innovation Presented to a Client or Agency (OPEN)

Mercury/Sunday Tasmanian/themercury.com.au - Festival of Voices

Best Integrated Campaign for a Client (OPEN)

Mercury/Sunday Tasmanian/themercury.com.au - Licence to Thrill, Tasmanian Symphony Orchestra

CRAFT

Best Copywriting (OPEN)

The Weekend Australian Magazine - A Life Well Travelled, by Clare Catt

DIGITAL ADVERTISING AWARDS

Best Single Advertisement for a Client

Community

Chinchilla News - Chinchilla Melon Festival

National/Metropolitan

News.com.au - Evil Within

Best Digital Campaign for a Client

Regional

APN Australian Regional Media - Lion XXXX

National/Metropolitan

Fairfax Media - Myer Giftorium

Best Digital Idea or Innovation (OPEN)

Fairfax Media - ANZ GayTM Creator

Best Microsite / Native Advertising

Regional

APN Australian Regional Media - BCF "Easter Migration" Campaign

National/Metropolitan

couriermail.com.au - QUT 25 Years of Innovation - Native Partnership

MARKETING AWARDS

Trade Campaign of the Year

Community

The Courier, Narrabri - Keep it Bright, Keep it Local

Regional

The Gisborne Herald - When you've got something to say

National / Metropolitan

News Corp Australia - News Xtend Digital Masterclass

Consumer Campaign of the Year

Community

NewsLocal - Great War & Me

Regional

APN Australian Regional Media - Dinosaur Collection

National / Metropolitan

The Australian - 50th anniversary

Best Cause-Related or Community Service Campaign

Community

Kalgoorlie Miner - Community Support Through Tough Times!

Regional

Geelong Advertiser - Adopt a Family Appeal

National / Metropolitan

The West Australian - ANZAC Centenary

Sponsorship of the Year

Community

Community Newspaper Group - Telethon Kids Appeal

Regional

Newcastle Herald - Surfest

National / Metropolitan

stuff.co.nz - Art in the Dark Sponsorship

Best Young Reader Program (OPEN)

The Straits Times - A Year In The News

EXECUTIVE EXCELLENCE AWARDS (OPEN)

Team Collaboration / Team Player of the Year

Courtney Greisbach - The Advocate, Burnie

Creative Services Team of the Year

Fairfax Trade Marketing Design Studio - Fairfax Media

Sales Person of the Year

Lauren Butler - Fairfax Media

Sales Team of the Year

The Australian

Individual Designer / Creative Services Professional of the Year

Justine Black - NZME.

Sales Manager of the Year

Nancy Veart - APN Australian Regional Media

Marketing Team of the Year

National Retail Marketing Team - News Corp Australia

Marketer of the Year

Alice Bradbury - The Australian

Judges for the 2015 awards were: Kellie Northwood, Emelio Robles, Daniel Littlepage, Peter Cornelius, Sam North, Darren Burden, Stu Cameron, Miguel D'Souza, Nate Cochrane, Ed Efchak, David Murphy, Mark Challinor, Karyn Krawford, Foad Fadaghi, David Hovenden, Jon Reid, Susan Bredow, Simon Sharwood, Damien Munday, Helena Daley, Rochelle Burbury, Eva Rinaldi, Valerie Arnould, Doug Wills, Tim Burrowes, William Cain, Grant Booker, Mark Dadswell, David Leeson, Jeff Darmanin, Andrew Tyndall, Cheryl Senter, Ross Duncan, Andy Moger, Paul Burston, Craig Sillitoe, Leith Phillips, Marina Go, Bruce Davidson, Peter Horgan, John Croll, Rick Neville, Kylie Davis, Chris Pash, Hugh Martin, Philip Clark, Leith Phillips, Lianne Richards, Mal Dale, Gai Le Roi, Helena Daley, Garth Agius, Paul Carroll, Andrew Sinclair, Peter Cornelius, Michele McCamley, Paddy Douneen, David Hoath, Samantha Amjadali, Glen Wiggs, Andy Moger, John Koay, Mark Jones, Adrianne Nixon, Paul Dovas, Laurie Geddes, Sylvianne Heim, Danny Massa, Paul Coles, Mark Sharman, Penny Dixon, Allison Whitelaw, Simon Wake, Denise Shrivell, Jane Schulze, Gillian Paton, Jane Nicholls, Peter Miller, Mark Kennedy, Brian Hill, Dean Gould, Charlton D'Silva, Heather Craven, Ray Black.


Pictured: APN's Nancy Veart acknowledges her success as sales manager of the year

On our homepage: Host Magdalena Roze joins the team from the Courier Narrabri