Reflecting the growth of native advertising, the programme for INMA's European News Media Conference in Budapest next month is its most ambitious and content-focussed yet.
The event in the Hungarian capital from October 18-20, tackles video in storytelling and advertising, newsroom reorganisation and product development, as well as programmatic advertising, culture and the pursuit of structured innovation.
Speakers include Attila Barta (Cadreon, Hungary), Frida Boisen (Dagens Industri, Bonnier, Sweden), Csaba Faix (Prezi.com, Hungary), Laure Lefevre (MinuteBuzz, France), Tony Haile (Chartbeat, UK), Tobias Henning (Bild, Axel Springer, Germany), Alan Hunter (The Times and Sunday Times, News UK, UK), Emi Kolawole (The Hasso Plattner Institute of Design, Stanford University, USA), Hanna Kouri (Sanoma Media, Finland), Brie Logsdon (INMA.org), Sandy McLeod (Toronto Star, Canada), Dan Miller (Vice Media, UK), Paulo Mira (PHD Mobi, Brasil), Wayne Morgan (Archant, UK), Sandy Naude (Independent Newspapers, South Africa), Dianne Newman (RAM, UK, Johanna Öberg (Stampen Media Partner, Sweden), John Einar Sandvand (Schibsted Tech Polska), Patrick van Waeyenberge (Newsmonkey, Belgium), Adam Thomas (Storyful, part of News Corp, Ireland), Robert Whitehead (McPherson Media Group, Australia), Earl Wilkinson (INMA, USA) and Anita Zielina (Neue Zürcher Zeitung, Switzerland).
Social engagements include an opening reception at the Design Terminal, a 'highlights of Budapest' tour and Monday's conference dinner hosted by the Hungarian Publishers Association.
That morning's sessions get straight to business with 'Putting transformation into practice' from INMA European president Harold Grönke, who is managing director of Verlag Dierichs in Germany, and 'Reimagining the transformation' from INMA executive director Earl J. Wilkinson.
Vice Media's director of communications and strategy Dan Miller outlines Vice's transformation from print to digital, adding insights into how the youth media brand engages millennial audiences, and looks at some of the platforms it uses.
Prezi communications manager Csaba Faix tells how it evolved from a small startup and explains its unusual culture and communications.
From Stanford D.School editor-in-residence Emi Kolawole discusses its design thinking process, intended to help foster individuals' creative confidence and capacity for innovation, while ormer Knight Journalism Fellow Anita Zielina looks d.school methods in newsrooms including NZZ. The academic approach continues with the experience of INMA exhibition planner Brie Logsdon in using 'Museum engagement design' techniques to create communities around content.
Later Storyful chief product officer Adam Thomas talks about integrating a startup culture into a legacy company, and Newsmonkey co-founder Patrick van Waeyenberge tells how he left a "comfy job" at de Persgroep to launch the startup.
Challenging the traditional news media in France is the theme of Laure Lefevre, who talks about entertainment media company MinuteBuzz and its success in reaching millenials, before joining in a panel discussion with Paul Watson and Patrick van Wayenberge. Also getting together to discuss content/ad-blocking technology are Lefevre, van Waeyenberge, Emre Faks (Hürriyet Publishing, Turkey) and Gerold Riedmann (Russmedia Digital, Austria) while John Einar Sandvand discusses the development of new products.
How do you attract young audiences to local newspapers? Stampen's Johanna Öberg tells how the Swedish publisher attracted new readers to ensure the survival of local media.
On Tuesday morning the topic is data, with Chartbeat chief executive officer Tony Haile talking attention measurement and monetisation, and Dianne Newman presenting results from INMA's Europe-wide Trust & Value Survey.
ISTV channel director Hanna Kouri leads delegates on a shortcut into the online video business as part of a session on the impact of video on storytelling and advertising, and Paulo Mira talks about monetising opportunities in mobile.
Archant digital director Wayne Morgan explains programmatic advertising and its possibilities, and Cadreon head Attila Barta has opportunities for publishers in running an RTB network.
Eight 'brainsnack' case studies from INMA members discuss growing mobile, testing a location-based app, 'robot-driven' journalism', fast-tracking website traffic growth, data analytics at De Persgroep and Ekstra Bladet, 'third generation research' from NDO Nieuwsmedia, and 'failing fast and moving on' at Styria Media's 24sata TV.
Sandy Naude tells of the rebranding of The Independent as a national platform in South Africa, and the afternoon concludes with a debate on 'The three models of earning money with content'.
Pictured: Venue the Boscolo Budapest Hotel
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