Newscycle Solutions is to install its newly rebranded Atex AdBase software at Norwegian daily Klassekampen.
Now rebranded as Newscycle Advertising, the system will be used to manage digital, mobile and print advertising operations at the Oslo-based group.
Chief executive Marga Van der Wal says the group needed “more functionality and an up-to-date advertising system”.
AdBase will give Klassekampen greater control over multi-channel forecasting and real-time views of all online and offline inventory. It also provides critical business intelligence and analytics.