Swedish publisher Gota Media will install Newscycle's advertising system across its 20 multiplatform publications.

Gota in Kalmar, southern Sweden, has already gone live with seven titles since the contract signing, with the remaining newspapers and related digital sites expected to be in use by February.

The publisher will use the new system to offer bundled print and digital ad packages to its customers, leveraging cross-media ad selling abilitiesand marketing metric tools.