Speakers from the US, Canada and Argentina join advisory board member John Paton and others at Cxense's Experience Americas event in November.

Paton, a former chief executive of Digital First Media and a director of The Guardian, El Pais and PRISA, speaks at the event in Miami on November 12-13.

Others include:

Eric Bright, e-commerce vice president at Deseret Digital Media - on using data to drive audience engagement and e-commerce conversions;

Christian Panson, digital content and audience revenue vice president at Winnipeg Free Press, the first North American newspaper to launch a micropayment system when it debuted its new paywall, along with a redesigned website in May;

Miguel Fernandez, corporate technology officer at Grupo Clarín, the largest media conglomerate in Argentina, brings a Latin American perspective to data and audience engagement in the digital media world; and

Tom Wilde, now Ramp chief executive, on how media companies can make video valuable, including improving discovery, increasing engagement and maximising return on investment.