Installations at Gannett and McClatchy in the USA inspired a new system for Mexican publisher OEM.

Organización Editorial Mexicana will commission a full suite of solutions based on CCI NewsGate and Escenic Content Studio to serve 63 titles in 25 Mexican states and be used by 3500 news staff.

Chief executive Francisco Torres Vázquez says the new venture prepares OEM to meet strategic business goals: "Journalism will never die. On the contrary, it is becoming increasingly relevant.

"But how can we survive and keep up with the current times and try to anticipate what is to come? This is the challenge that OEM is attempting to tackle," he says.

Torres Vázquez says the management team is conscious of the need to drive technological advances in a bid to develop a multimedia strategy: "This vocation for transformation is what is guiding our current efforts," he says.

Prior to the order, OEM looked at the Gannett operation which works with one NewsGate data centre and five production hubs - for more than 5,000newsroom employees across 92 titles - and McClatchy Company, which uses NewsGate and Escenic across 29 US markets.

The Mexican publisher aims to create a coordinated and complementary workflow for print and digital - retaining editorial teams' identity without duplicating tasks - as well as improving integration across geography, and creating a dynamic flow and placement for advertising.

Pictured: Management teams celebrate the OEM project