Subscription strategies will be on the agenda at the Publish conference in Sydney in September.

The topic of building card-based sales is being covered in a panel discussion including Adam Ferrier, consumer psychologist and global chief strategy officer of Cummins & Partners and Fairfax Media consumer marketing and growth director Michael Laxton.

Organised in conjunction with Publishers Australia by Mumbrella, the event takes place on September 15 at Royal Randwick Racecourse in Sydney. The Publish Awards evening takes place that evening.

Speakers previously announced include Slate president Keith Hernandez, chief executive of The Australian Nicholas Gray, Mamamia's Kylie Rogers and Foundation's Rachael Lonergan.