INMA's Berlin scholarship a 'once-in-a-lifetime' chance

Oct 23, 2018 at 07:39 pm by Staff

Applications are being sought for next year's INMA Scholarship at the Berlin School of Creative Leadership.

The programme sees a winning applicant receive 20,000 Euros ($32,375) tuition support towards the tuition costs of 53,000 Euros for the school's global Executive MBA in Creative Leadership which starts on March 17, 2019.

INMA executive director Earl Wilkinson says the return of the global scholarship competition reinforces the association's initiative to invest in the future of creative excellence in media. "Creativity and innovation in news media is important as companies across the world look to reboot business models," he said.

"The INMA Berlin School Scholarship allows individuals and companies to invest in inspired, original ideas to meet the opportunities and challenges facing today's delivery of quality journalism. This opportunity is a 'once-in-a-lifetime' chance to truly be on the breaking edge of news media innovation."

The deadline to apply is November 15.

Applications will be judged by the Berlin School and INMA, with entrants considered on both their professional and academic profile, as well as their response to a special essay question about the news media industry.

The Berlin School Executive MBA programme includes five compact two-week modules that can be completed in an average 36 months for approximately 63 classroom instruction days. The programme includes modules in Berlin (three modules), the USA (one module), and Asia (one module), with Start Modules in March and September.

Here's the INMA scholarship essay question:

The digital revolution has hit the traditional news media hard. Media companies are facing massive disruption, consolidation, and a complete reboot of business models. Yet with every crisis comes opportunity, and the news media industry is now spawning whole new ecosystems. As a creative leader, tell us what you consider to be the best ideas or strategies for long-term health of the news media industry, and why? What are the best paths to grow paying readers, passionate customers, and potentially advertisers who want to be associated with these audiences?

If you have any questions please contact the Berlin School at +49 (0) 30 884 980 90 or

Sections: Newsmedia industry


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