McClatchy’s Bee busy with robot-created property project

Sep 14, 2021 at 06:45 am by admin

Real estate reports illustrated with pictures and satellite maps will be created automatically as part of a US publisher’s pilot partnership.

An agreement between McClatchy and Swedish tech company United Robots will see detailed coverage of the real estate market in Sacramento County created automatically.

Stories about individual sales will be created automatically, along with aggregated articles on aspects such as median and average prices, and lists of the most expensive homes sold during given periods for given areas or neighbourhoods.

Central to the project is United Robots’ real estate robot, which will process data from industry data providers adding images of the properties, together with satellite maps sourced through an agreement between Google and United Robots.

Content will be delivered automatically to McClatchy’s websites, apps and its CMS. The popular robot-driven service delivers content on every house sale in every neighbourhood, driving reader engagement.

McClatchy managing editor for audience engagement Cynthia DuBose says the publisher’s focus is on serving its communities, with providing streamlined access to relevant content a key component of that service.

“Timely and accurate real estate information is in high demand in this tight housing market, and this agreement will enable us to deliver that information to Sacramento Bee readers at a time when they need it most,” she said.

United Robots chief executive Sören Karlsson is thrilled to be working with McClatchy, and says automated content is increasingly becoming a question of strategic importance for local media companies around the world.

“By deploying content automation – in this case around real estate news – it’s possible to hugely expand hyperlocal coverage, allowing publishers to serve all communities with engaging stories while driving advertising revenue as well as subscription sales.”


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