Free INMA event presents LatAm audience analytics insights

Nov 25, 2021 at 01:40 am by admin

Registration to INMA’s Audience Analytics Town Hall next Tuesday is free, whether or not you’re a member.

The event is presented by INMA and the Meta Journalism Project, in collaboration with the International Center for Journalists, and INMA says nearly 400 industry members from 70 countries have already registered.

Content of the two-and-a-half hour session will include findings from the recently-completed nine-month Latin America Audience Analytics accelerator – in which 15 publishers took part – key subjects of business strategy alignment, data-positive culture and how to predict behaviours, plus global learnings from the regional lab centred on audience analytics.

A breakdown includes:

-the role of data in business transformation to customer-centricity;

-forming a data-positive culture;

-knowing readers and their journeys;

-applying data to grow engagement, reader and advertising revenue; and

-business applications of data

INMA Smart Data Initiative lead Greg Piechota will present accelerator insights, together with case studies from Latin American participants.

The event on Tuesday, November 30, takes place from 10.00am-12.30pm (New York), 3.00-5.30pm (London) or 2.00-4.30pm (Sydney). Register here.

Sections: Digital business


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