Having announced at Publish Asia that it was separating digital media categories from the annual Asia Media Awards, WAN-Ifra is now on the lookout for entries for the first Asian Digital Media Awards, to be presented during the Digital Media Asia 2010 conference in Singapore in November. The organisation’s greater Asia managing director, Thomas Jacob says it is crucial for newspapers to position their contents on all the available digital platforms and devices: “Traditional news media must be ready to effectively compete with digital pure players,” he says. The new awards will include categories from recent Asia Media Awards, among them online media and cross media, with the addition of others including mobile media, online content, e-reader/tablet and social media. WAN-Ifra says the competition is open to all Asian media companies operating on any digital platform and willing to benchmark their services and products. Entries must be submit by September 30. More information regarding categories and submission guidelines is available at www.wan-ifra.org/adma Competition categories are: 1. BEST IN ONLINE MEDIA 1.A Newspaper website 1.B Magazine website Entries will be evaluated on strong compelling content with quality and integrity. Entries must demonstrate consistency through interactivity with users, evidence of the publishing company’s commitment to running the service and offering value to readers and advertisers. 1.C Classifieds Website This category will honour classifieds websites that show outstanding quality of design and navigation and provide a unique en-user experience. 2. BEST IN DIGITAL CONTENT 2.A Online video journalism The award will recognise the video’s narrative qualities, taking in account the originality of perception and treatment, its ability to relate a story in a concise and objective way, its capacity to expand knowledge or understanding of an issue through an effective use of the medium. 2.B Online infographics This award aims to recognise excellence in design, usefulness and clarity of information conveyed on online graphics, in both breaking news and non-breaking news. 2.C User generated content (UGC) This award will evaluate the capacity of a media company for attracting and publishing relevant content from their readers/users. The frequency, variety, quality and relevancy of the content published will be taken in account. 3. BEST IN CROSS MEDIA 3.A Cross Media editorial coverage 3.B Cross media advertising This award honours a newspaper’s ability to offer added-value to its readers/users and advertisers through publishing or advertising on several media channels. Entries should demonstrate an effective use of each media platform’s specificity as well as a coherent management of their complementarities for servicing the readers and advertisers with the best media experience possible. 4. BEST IN MOBILE MEDIA 4.A Mobile publishing This category will honour the best and most innovative services offered by a newspaper publisher on a mobile platform. The jury will evaluate the quality and originality of the services offered, the ease of registration, access and navigation and the coherence of the offer with the publication’s mission and brand. 4.B Mobile advertising This award will recognise the publisher which has implemented the most original and efficient advertising campaign on a mobile device. 5. BEST IN EREADER / TABLET 5.A Tablet / iPad news product 5.B eReader news product The jury will value the capacity of publications to embrace these new platforms and to create applications that make full use of each devices types’ specific features for creating a new and enjoyable media experience. Judges will pay a special attention to the news product design and ease of navigation. 6 BEST IN SOCIAL MEDIA 6.A.Innovative use of social media (Flickr, youtube, facebook, twitter,…) The jury will evaluate the originality of the offering, the level of users’ engagement and the complementarities of the social media platform involvement with the media company’s main products.