ECO3 unit ProImage has moved family-owned southeast US publisher Brunswick News to its browser-based NewsWayX workflow solution.

Publisher of the Brunswick News and a portfolio of community and specialty publications across Georgia and the southeast, Brunswick News Publishing has adopted the cloud-native solution to streamline, automate and modernise print production.

ProImage sales and marketing vice president Rick Shafranek says the transition marks a significant evolution for the organisation, which has provided trusted news and local content since 1902. “Today, with a weekly print volume that spans more than half a dozen commercial titles – including the Darien News, Coastal Illustrated, Island Eye, Coastal Shopper, Barbecue News Magazine, Folly & West of Free Press and Florida/Georgia Star – Brunswick News was faced with the decision of whether to upgrade an existing Kodak Prinergy system or seek an alternative.

After evaluating multiple solutions, the choice was driven by factors including operational simplicity, platform flexibility, subscription-based pricing and the ability to eliminate costly on-premise server maintenance.

“NewsWayX provided a seamless transition to the cloud, featuring an intuitive user interface and automation-first architecture that made it a strong fit for a lean production environment,” says Shafranek. “By moving to the cloud, they removed the need to support, maintain and upgrade internal infrastructure, allowing its IT resources to focus on higher-value tasks.”

Workflow simplification sees finished pages uploaded directly into the system, where operators can preview, proof and approve them before they are automatically prepared for plate output. The hands-off approach to page pairing, imposition, and plate planning frees up time for the production team while ensuring consistency across jobs.

ProImage’s planning wizard plays a central role in managing the company’s wide range of publication formats. Once templates are established for each product, the wizard allows for quick adjustments and setup of new runs, whether for a six-page weekly shopper or a multi-section broadsheet.

The move to NewsWayX also offered a financial upside, with estimated annual savings of 21 per cent in software support costs.