WAN-Ifra has announced dates for its two AI Forum events in August, to be held in Kuala Lumpur and Hanoi, moving the latter from September.
With so much to tackle on the subject, AI in media has become an essential, so organisers have been able to arrange events in two centres.
The Kuala Lumpur, Malaysia event is on August 12, with that in Hanoi, Vietnam, on August 14.
The main keynote speakers and subject matter experts are the same but each event will have its own distinct local flavour.
Topics include the shift from ‘tools’ to ‘agents’ – agentic AI, multi-step reasoning, and systems that act on behalf of users. And, how AI agents are working inside workflows at media organisations and Model Context Protocol (MCP) and tool orchestration.
Speakers will also address:
-industrialisation of AI inside media companies and scaling AI in production environments for measurable, sustainable ROI;
-audience and distribution transformation – how traditional search is being replaced by answer engines, chat interfaces embedded across platforms, and advanced recommendation systems;
-how AI is building newsroom capabilities – improving workflows, enhancing operational efficiencies, and increasing productivity;
-governance & trust – regulation, copyright, deepfakes, and safeguarding public value in an AI-driven community; and
-how AI is transforming the landscape and media ecosystem in Malaysia and Vietnam and the best-of-class case studies from leading publishers in those countries.
More details at these websites:
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