Cross platform media adding new ways to talk to audiences

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Australian news media is continuing to grow cross platform audiences, according to new Emma data.

NewsMediaWorks chief executive Peter Miller says the "demand and desire" for premium, professionally generated news content from consumers, combined with the innovation delivered by publishers, ensures that news media continues to reach large audiences across more platforms.

Emma (Enhanced Media Metrics Australia) data for June shows Australia's news media publishers now reach 83 per cent of the population aged 14+ (15.5 million Australians) across measured digital platforms. Print audiences are also holding with 11.8 million, or 63 per cent of the population choosing the format.

Miller says this "clearly demonstrates" the power of news media and the ongoing demand for its content across multiple platforms from consumers. "Our publishers now offer two powerhouse audience platforms that, when leveraged together, can deliver some of the best and most innovative solutions available for advertisers.

"Complementary platforms provide increased relevance, innovation and in-depth story telling ability, which is why we remain the most trusted media channels in the country"

He said the top ten most-read mastheads in Australia "continue to deliver large scale, influential audiences," adding new ways to talk to audiences, and growing their ability to reach Australians at scale.

Journalism and news media innovation will be central themes at the organisation's Inform 19 conference

emma cross platform readership

(000s, last four weeks)

emma

June 2019

Sydney Morning Herald

7968

Daily Telegraph

4414

The Age

4172

Herald Sun

4113

The Australian

3551

The West Australian & The Sunday Times

3240

Australian Financial Review

2650

Courier-Mail

2579

Adelaide Advertiser

1570

Canberra Times

1022

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