SPH gives Lineup a powerful foothold in southeast Asia

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Straits Times publisher Singapore Press Holdings has announced plans to streamline digital advertising sales with Lineup's Adpoint.

The end-to-end solution will integrate with Salesforce CRM and Google DFP, identifying, targetting and closing sales opportunities across its 200-strong crossplatform ad sales team.

Sales strategy and operations head Su-Lin Tan says the implementation has followed a clear understanding of SPH's needs "from the perspective of both our technical and business growth.

"We sought an easy-to-deploy yet highly-agile solution that would help us take our digital advertising strategy to the next level and we believe Adpoint is the best solution to achieve this."

Using the application's end-to-end functionality, SPH aims to simplify and streamline the digital sales process - from product and package creation, pricing and inventory management, through to booking and billing - to provide a seamless single workflow.

Ad booking for SPH digital media channels will also directly interface with Google's DFP Adserver in real time to enable instant inventory availability checking, product management, reservations and campaign revisions.

Adpoint is delivered on a fully-managed software-as-a-service basis, with updates provided through the year, a key factor in its selection. Digital product manager Neda Bjorner says bidirectional integration with DFP and Salesforce will allow the sales team to take advantage of push/pull campaign data inventory management, transparent revision processes and revenue reporting.

"We expect the results to be a more streamlined process for sales and operations teams, an increased ability to create multichannel proposals simply, better campaign tracking and improved optimisation capability.

"We are excited to be working with Singapore Press Holdings and to be instrumental in its digital transformation plans," says Lineup's chief operating officer Chris Spalding. "As an organisation, we feel Adpoint is best placed to meet the needs of the Asian media market and are confident that this is the first of a number of customers we will be working with in the region,".

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