Magazine-focussed publishers' group FIPP has thrown its hat in with organisers of the IfraExpo/DCX event in Berlin this October.
The newspaper and magazine media cooperation is a world first, with FIPP to be involved in the 2018 congress programme.
Last year FIPP held its World Congress event in London from October 9-11, overlapping IfraExpo, which was itself the first of a new cooperation. It has announced the 12th Digital Innovators' Summit in Berlin in 2019 (March 25-26) in association with German publishers' association VDZ.
A joint statement by WAN-Ifra and FIPP said the cooperation agreement represented a "concrete effort to work closer together to the benefit of their respective members".
It said newspaper and magazine media companies "face many similar challenges today, including, transforming legacy media businesses to compete in a digital world; developing multi-platform strategies and new business models; creating innovative ways of telling stories, producing content and distributing and sharing such content in cost-effective ways; and dealing with challenges and opportunities presented by powerful platforms such as Google and Facebook".
As one of the owners of the Publishing Exhibition company, WAN-Ifra is hosting the Ifra World Publishing Expo and DCX Digital Content Expo from October 9-11.
WAN-Ifra chief executive Vincent Peyregne expressed his pleasure at the cooperation: "We need to join forces together to address collectively the future challenges of the publishing industry."
FIPP chief executive James Hewes says he is sure this will "only be the start of our collaboration and I look forward to working with our friends at WAN-Ifra on further projects in the near future."
FIPP has more than 500 member companies including 30 national associations, more than 350 media owners and more than 80 service providers.
WAN-Ifra's partner in IfraExpo/DCX organiser Publishing Exhibition is børding Holding.
Pictured: DIS (above) and IfraExpo share a number of exhibitors in common
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