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'Standardise event data' call at Singapore conference

Nov 13, 2018 at 06:14 pm by Staff

Collection and management of event data should be standardised to facilitate digital transformation, a conference has heard. Neural Technologies marketing vice president Claus.... Read More

Wins for Two Sides in anti-greenwash campaign

Nov 13, 2018 at 05:59 pm by Staff

Print promotion not-for-profit Two Sides says 335 of the 921 worldwide corporations it investigated have removed misleading 'go green' claims. Country managers met in London l.... Read More

Digital leaders recruited to WEF board

Nov 12, 2018 at 01:07 am by Staff

The World Editors Forum recruited Ingeborg Volan and Dmitry Shishkin to its board during a meeting in Oslo. Volan is audience director of Norway's Dagens Næringsliv, while Shi.... Read More

US newsmedia's sales propositions brought to book

Nov 11, 2018 at 07:14 pm by Staff

Persuasive arguments for advertising in newspapers and newsmedia are brought together in a new research document from US-based News Media Alliance. The group's News Advertisin.... Read More

It's going to be Mega in Vegas in February, say organisers!

Nov 11, 2018 at 06:27 pm by Staff

Advertiser and subscriber revenue are neatly divided into B2B and B2C tracks at the upcoming the Key Executives Mega-Conference 2019 in Las Vegas. The cooperative event from F.... Read More