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Ad solution manages brand control for carmakers

Nov 15, 2017 at 03:27 pm by Staff

UK marketing and creative advertising agency RLA is to use Wave2's Easybuild to expand its offerings to car makers. The solution will be implemented across multiple channels t.... Read More

Digital newsmedia audiences level with print, says EMMA

Nov 15, 2017 at 03:09 pm by Staff

As many Australians now read newsmedia online as in print, according to new EMMA data. NewsMediaWorks says figures for September show a total of 16.7 million - 90 per cent of.... Read More

News audience is thriving, 'surprised' NMA proclaims

Nov 15, 2017 at 03:07 pm by Staff

Forget what you think you know about news readers, America's News Media Alliance says in an upbeat new brochure. "The audience for news is massive, younger and wealthier than.... Read More

Why target Gen Zers, and how platform initiatives help

Nov 15, 2017 at 02:04 am by Staff

Targetting content to individual platforms is seen as the way to reach the youngest audiences, who are "the future for news". That was the conclusion of speakers at a Digital.... Read More

Platform expands as Finnish media coop adds Adpoint

Nov 14, 2017 at 08:55 pm by Staff

Finnish ad planning, analytics and buying automation specialist Talea Solutions has teamed with Integration-X to expand its cloud-based platform offering. The companies have a.... Read More