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Tapping into micropayments, ten cents at a time

Jun 13, 2017 at 08:34 pm by Staff

Batemans Bay, the coastal haunt of many well-to-do Canberrans, has been picked by Fairfax Media to trial a new paywall technology. Sydney-based start-up Tapview - founded by d.... Read More

Need for more, better metrics drives Forum but ML can help

Jun 12, 2017 at 10:00 pm by Staff

The need for more data metrics and the ability of machine learning to deliver it were themes of the MMA Forum in Singapore on Friday. Against the backdrop of a massive explosi.... Read More

Features identify inactive customers, package ads

Jun 12, 2017 at 09:18 pm by Staff

New features of Newscycle's latest SalesLink include a Google Maps widget to allow sales reps to identify unassigned leads and locate inactive customers in defined geographica.... Read More

'Day pass' option meets need of casual readers

Jun 12, 2017 at 09:08 pm by Staff

A 'day pass' option has been added to Brainworks' paywall function. The Post and Courier in Charleston, South Carolina, has gone live with the feature (pictured) after working.... Read More

NMA launches benchmarking tool for members

Jun 12, 2017 at 08:27 pm by Staff

America's News Media Alliance has teamed with Mather Economics to launch a new digital metrics platform for its members. NMA hopes to have 100 members on board by the end of n.... Read More