Digital business

Fewer ads pays off for TV advertisers

May 25, 2020 at 08:01 pm by Staff

With advertising harder to get, Australia's Seven Network is hoping to sell less for more in coming months. A concept called EAVE - for Enhanced Advertiser and Viewer Experien.... Read More

Ad tech upgrades delivers flexibility for WFH

May 24, 2020 at 08:43 pm by Staff

Finnish newspaper and magazine publisher Hämeen Sanomat has gone live with Atex's Saas based Cross-advertising product to revamp their multichannel sales capabilities. The sol.... Read More

Understanding the surge in reader demand

May 20, 2020 at 05:52 pm by Staff

A new INMA report, 'News subscriptions in the age of coronavirus' aims to help news publishers navigate the unpredictable surge in traffic and subscription starts during the C.... Read More

WAN-Ifra plans virtual discussions on post-COVID business

May 19, 2020 at 09:01 pm by Staff

A four-day programme of discussions next month will focus on the future of newsmedia post-COVID 19. WAN-Ifra has announced a World Media Leaders eSummit to focus on strategic.... Read More

Small publishers focus as spotlight goes on best digital work

May 18, 2020 at 08:47 pm by Staff

WAN-Ifra Asia is looking forward to October, when categories in the Asian Digital Media Awards will be honoured. Did you launch a fantastic digital subscription offer in the l.... Read More