Content & marketing

How 19 newsrooms ‘re-separated’ print and digital

Oct 16, 2024 at 08:47 am by admin

When Sinead Boucher famously acquired New Zealand’s Stuff media group for NZ$1 (A$91c), it came with an opportunity to rethink concepts taken for granted for years. O.... Read More

Deduplication ideal thwarted as player takes bat, ball home

Oct 14, 2024 at 04:07 pm by admin

It seemed like a good idea: full deduplicated stats for Australia’s free-to-air and BVOD broadcasting, accurately and promptly, the day after content had been watched..... Read More

Innovating and exploring: Media 24 meets evolving needs

Sep 25, 2024 at 04:02 pm by admin

Paid subscription models have been tailored to the evolving needs of South African publisher Media 24’s audience. In an INMA Ideas blog, operations director Edwina Lyne.... Read More

Communities key to Reach’s WhatsApp successes

Sep 25, 2024 at 03:30 pm by admin

Working with WhatsApp, UK regional publishing group Reach has transformed the way it delivers content. And says engagement director Dan Russell in an INMA Ideas blog, the coo.... Read More

Epaper transformation ‘a blueprint for others’

Sep 03, 2024 at 11:42 pm by admin

A strategic subscription model and user-focussed redesign were fundamental to the success of Prothom Alo’s transition to an e-paper. The process has been marked by cont.... Read More