Content & marketing

How a key team sprinted Relevo to the start

Nov 29, 2023 at 02:56 pm by admin

Sprinting might seem natural for a sports brand, but it took the tesm behind Spain’s Relevo a day or two to get into the rhythm. Using the Google methodology, they br.... Read More

Teams get together to optimise ad performance

Nov 29, 2023 at 01:06 pm by admin

A cross-functional team including members from data and insights, revenue, and product groups, has helped New Zealand’s Stuff website be more relevant and cut through wi.... Read More

Double-digit gains as magazines get over COVID

Nov 29, 2023 at 11:36 am by admin

The pervasive problem of what to cook for supper is helping reignite Australians’ love affair with print magazines. The ‘food & entertainment’ category,.... Read More

Journalism and cake proves a winning formula

Nov 28, 2023 at 04:29 pm by admin

An expanding stable of regional mastheads is proving the value of long-format journalism, with media benefactors putting their money behind it. Latest of these, The Dispatch.... Read More

‘Diamonds’ ad a smash hit for printed news

Nov 17, 2023 at 10:22 am by admin

It was an in joke for fans… an obscure print ad in London’s Hackney Gazette that has proved the power of print. Now Rolling Stones fans and others have “.... Read More