Content & marketing

New AI study could lead media to 'golden' middle ground

Jul 26, 2023 at 05:57 pm by admin

A new book explains how AI may redefine application of Michael Porter’s classic rules on cost, differentiation and segmentation. Strategising AI in Business and Educati.... Read More

Pitching content to youth ‘good both for them and media’

Jul 25, 2023 at 01:16 pm by admin

Trusted local and regional news brands cover community issues better than national and international ones, and half of local newspaper readers would pay to ensure it survives..... Read More

How to leverage the post-pandemic e-commerce boom

Jul 24, 2023 at 11:09 am by admin

Examples from SPH Media and the New York Times feature in a new INMA report on e-commerce revenue opportunities. The report – ‘Why media ad sales teams need e-c.... Read More

Mediahuis shares lessons from a journey into OKRs

Jul 02, 2023 at 09:37 pm by admin

Are OKRs just another acronym in an overcrowded world… or an important part of an outcome-oriented product cycle? At Mediahuis in Antwerp, Belgium, organisational deve.... Read More

$25bn problem: Ad ban ‘clears decks for debate on gambling harm’

Jun 17, 2023 at 02:19 am by admin

UK and international news publisher Guardian Media Group is putting its ad revenue where its mouth is with a ban on gambling ads. And in Australia, where Guardian Australia.... Read More