Content & marketing

M is not just for marketing as Crikey inverts campaign logic

Sep 14, 2022 at 06:08 pm by admin

Flash back to the start of last year – one of “extensive experimentation and a dash of desperation” to when Crikey brainstormed the idea of an editorial seri.... Read More

Publicly-funded campaign takes powerful line on disinformation

Sep 05, 2022 at 02:30 pm by admin

As local elections approach, an independent New Zealand publisher is speaking out against those who have threatened violence against the media and want to make the country &ld.... Read More

How to win from digital and grow towering, trusted print

Aug 18, 2022 at 12:29 am by admin

India’s complex multimedia market came under the microscope at last week’s INMA South Asia News Media Summit last week. “Every second Indian is on the inter.... Read More

Churn calendar helps GP win with campaign extensions

Aug 17, 2022 at 11:48 pm by admin

In an INMA Ideas blog, Göteborgs-Posten business manager Cecilia Ingman tells how a cross-functional team was created to look at retention opportunities, given that getti.... Read More

Page backs News to honour women of grace and spirit

Aug 17, 2022 at 09:54 pm by admin

Outstanding rural and regional women are again being celebrated this year through an award scheme promoted by News Corp Australia in conjunction with one of its biggest advert.... Read More