Content & marketing

New digital tactic prompts readers to ‘binge’ on series

May 14, 2023 at 07:43 pm by admin

Hooking readers on the first article in a series is an age-old tactic being put to new use by Australian daily The Age. Daniella Miletic, digital editor of the Melbourne mast.... Read More

Coronation ensures print is king for a day

May 07, 2023 at 12:36 am by admin

Print is again king in Australia this weekend with an historic Sunday Australian published to mark Saturday’s coronation of King Charles III. It’s a reminder th.... Read More

AI leveraged in healthy approach to retention

Apr 28, 2023 at 01:20 am by admin

Determining the “health” of its subscribers has proved a healthy move for News Corp Australia. The company’s Project Heartbeat AI is a process that fuses th.... Read More

Forecaster a game-changer for elections

Apr 28, 2023 at 12:39 am by admin

South Africa’s News24 has claimed a “first” with an in-house elections forecaster used for the municipal polls. In an INMA blog, the paper’s audience.... Read More

Success breeds success as Via Pais hones content verticals

Apr 18, 2023 at 03:45 am by admin

Content is still key, but publishers need to find new angles and perspectives to capture audience interest. That’s the message from Luna Brailovsky, writing in an INMA.... Read More