Content & marketing

Marketing mission shows journalism as differentiator

Apr 13, 2022 at 01:53 am by admin

Swiss publisher Tamedia has reinvented its marketing to include its journalistic mission. In an INMA Ideas Blog this week, chief revenue officer Marc Isler tells how the Zuri.... Read More

Post’s obligation to ‘objective assessment and mindful inclusion’

Apr 06, 2022 at 06:53 am by admin

Hong Kong’s South China Morning Post “walks a tightrope” in its use of video from external sources, director of video Mat Booth says. “It is important.... Read More

Pod package takes NTM teams to a polished product

Mar 30, 2022 at 11:14 pm by admin

With 80 per cent of news publishers telling Reuters Institute in a survey they planned to put more into audio, Swedish media conglomerate NTM was keen to profit from it. &ldq.... Read More

Aussie metros tackle mental health in youth-orientated podcast

Mar 30, 2022 at 09:41 pm by admin

After a seven-month gestation period, Nine metros The Age and the Sydney Morning Herald have launched a first episode of a new podcast series on youth mental health. In an IN.... Read More

Robot adds coaches’ comments to match reports

Mar 26, 2022 at 06:20 pm by admin

Publishers in Scotland and the US are making their first moves into automated sports reporting. Publisher of the Aberdeen Press & Journal DC Thomson has become the firs.... Read More