Content & marketing

Stuff grows audience as Kiwi rivals fight it out

Sep 14, 2021 at 08:12 pm by admin

New Roy Morgan figures show almost three million New Zealanders read newspapers, with rivals the New Zealand Herald and Stuff scrabbling for leadership. Some 2.96 million (or.... Read More

McClatchy’s Bee busy with robot-created property project

Sep 14, 2021 at 06:45 am by admin

Real estate reports illustrated with pictures and satellite maps will be created automatically as part of a US publisher’s pilot partnership. An agreement between McCla.... Read More

Marketing’s ‘rock stars’ tell how newsmedia works for them

Sep 10, 2021 at 07:18 pm by admin

A new campaign from Australian publishers’ group ThinkNewsBrands uses testimonials from marketing chiefs to showcase the power of news advertising. Marketers from brand.... Read More

Bold CTA button keeps delivering for Expressen

Sep 09, 2021 at 01:21 am by admin

How you ask counts for a lot, as Sweden’s Expressen found with a redesign of its ‘call to action’ button. To a recent Facebook Accelerator programme, team m.... Read More

Gannett ‘betting big’ on interactive features for sports channel

Sep 08, 2021 at 09:34 pm by admin

Gannett will use interactive video, audio and augmented reality to engage its USA Today Sports+ premium digital channel with fans. The publisher has announced launches in sev.... Read More