Content & marketing

Campaign research confirmed print subscribers engaged with digital

Aug 11, 2021 at 11:58 pm by admin

‘Distinctive journalism’ is key in persuading NZME’s print subscribers to take up the opportunity of digital access. Subscriber revenue general manager Caro.... Read More

A scroll with coffee: Why you need to make it a habit

Aug 10, 2021 at 09:09 pm by admin

News publishers are being encouraged look at what drives scrolling after a survey showed differing habits in different parts of the world. Research by Chartbeat indicates tha.... Read More

Upskill programme helps give diversity a voice

Aug 10, 2021 at 04:30 pm by admin

A partnership between Media Diversity Australia and the Judith Neilson Institute is giving underrepresented voices a greater part in national conversations. Now in its s.... Read More

It’s the way you tell ’em: FT’s Ebner on making newsletters work

Aug 04, 2021 at 10:31 am by admin

Newsletters need flavour and the character of the author to work best, according to the Financial Times’ Sarah Ebner. The UK publisher’s head of newsletters empha.... Read More

Cannes print ads sheet home creative impact

Aug 01, 2021 at 06:08 pm by admin

Ten Lion-winning newspaper, magazine and promotional entries serve to reinforce the message that used creatively, print media has impact nothing else can match. It’s ju.... Read More