Content & marketing

Robust and exclusive, true crime readers ‘pay and stay’

Jul 29, 2021 at 10:18 am by admin

Crime pays, Australia’s News Corp says, affirming the value of exclusive multimedia crime content. Stephanie Algate, content amplification marketing manager on the publ.... Read More

Print ads beat Facebook ‘times over’, research finds

Jul 26, 2021 at 10:22 am by admin

A new study overseen by US-based Duane Varan shows that advertising on news platforms – including print – is more effective than Facebook or YouTube. Latest in th.... Read More

Brisbane 2032 times well for print media, beaten by boaties

Jul 22, 2021 at 10:22 am by admin

In the days when newspapers broke news, timing of the announcement that Brisbane had won the 2032 Olympic Games would have been just about perfect. Even now, for print media.... Read More

If we could live our lives smarter, wouldn’t we all?

Jul 21, 2021 at 05:08 pm by admin

That’s the concept behind a podcast-turned-YouTube news project created by a group of young and talented brains at JoongAng Ilbo, Korea’s biggest newspaper company.... Read More

Multiple platforms enhance engagement as SPH ‘redefines’

Jul 21, 2021 at 04:49 pm by admin

Dominant in the island state, Singapore Press Holdings and its flagship Straits Times has used a survey to help “redefinine its daily proposition” to clients. SPH.... Read More