Content & marketing

iPhone ad shows how the cookie crumbles

May 26, 2021 at 04:45 pm by admin

If it upsets Facebook’s hold on the advertising industry, it can’t be all bad in our books. And that’s the aim of Apple’s latest iPhone ad, promoting p.... Read More

Almost 95% of Australians see newspaper content

May 25, 2021 at 03:53 pm by admin

New Roy Morgan audience results show Nine’s Sydney Morning Herald topping cross-platform performers ahead of Melbourne stablemate The Age and News Corp’s The Austr.... Read More

HT bridges gap to digital to capture India's 400m millennials

May 20, 2021 at 09:40 am by admin

Insights into last year’s reinvention of the Hindustan Times – the first in the 95-year-old Indian broadsheet’s history – were a highlight of this week.... Read More

Positive results with pandemic promotions

May 05, 2021 at 12:57 pm by admin

Two Asian publishers with positive ideas to combat COVID are in the spotlight this week. One, Hindi publisher Naidunia’s Kuch Positive Karona – meaning ‘ple.... Read More

SA news site on target with partnered move into serious print

May 03, 2021 at 04:10 pm by admin

Contrarian is not a word Daily Maverick marketing manager Sarah Koopman uses lightly. But it fits the story of the South African news website that made the unusual path from.... Read More