Content & marketing

‘Undervalued’ written news fights for bigger ad share

Oct 17, 2023 at 11:12 am by admin

A new campaign by Australia’s ‘ThinkNewsBrands’ media marketing cooperative blends research findings with dynamic graphics and snappy text. A three-pronged.... Read More

AI plus added value text that drives 50 per cent conversions

Oct 15, 2023 at 04:58 pm by admin

Reporters and robots are proving a winning partnership for a local media group, generating both clicks and subs. An automated content project at Schibsted’s Polaris Med.... Read More

Insurer AAMI presents a message partially-sighted can feel

Oct 04, 2023 at 01:37 pm by admin

An outdoor campaign for blind or partially-sighted customers is a first for Australia. The campaign for insurer AAMI is part of the Shift 20 Initiative spearheaded by the Dyl.... Read More

Ukrainian journalists get help with tracking facts

Sep 29, 2023 at 10:56 am by admin

Journalists from Kyiv Post and news agency Ukrinform are being trained in digital fact-checking, thanks to a programme supported by the European Media and Information Fund. A.... Read More

Backlash followed Stuff’s protest doco… and 1.39m views

Sep 27, 2023 at 05:01 pm by admin

A new Stuff documentary, Fire and Fury probes the beliefs and backgrounds of the inciters driving the 2022 New Zealand Parliament protests. The work – by the Stuff Circ.... Read More