Content & marketing

Tall story sweetened by long chocolate wins record

Jul 15, 2020 at 01:15 am by Staff

Here's something you can't do with a digital screen: Splicing six double pages together, German tabloid BZ produced an infographic 2.35 metres long. The special print producti.... Read More

News Corp's 50-strong digital hit-list targets ACM and family-owned rivals

Jul 12, 2020 at 09:02 pm by Staff

Newspapers in Australia's southern states which have battled floods, bushfires, COVID-19 and the economic downturn this year now face a new challenge: News Corp fighting them.... Read More

A decade of cutting the buzzwords from global PR-speak

Jun 10, 2020 at 02:12 am by Staff

Australian expat Hamish Thompson has published his list of the most abused words and phrases from the tenth year of his Buzzsaw online tool. Located at www.thebuzzsaw.co.uk, i.... Read More

Regional readership and the unmentioned double-digit audience losses

May 18, 2020 at 01:35 am by Staff

It wouldn't have taken a Roy Morgan readership survey to tell News Corp's strength in regional Australia is in Queensland, while that of Australian Community Media is in NSW a.... Read More

PCA sees opportunity for advertisers in dark times

May 03, 2020 at 06:48 pm by Staff

A campaign from the UK encourages Australian advertisers to take advantage of the downturn to gain market share. Produced in-house by the newly-formed Premium Content Alliance.... Read More