Content & marketing

Regional readership and the unmentioned double-digit audience losses

May 18, 2020 at 01:35 am by Staff

It wouldn't have taken a Roy Morgan readership survey to tell News Corp's strength in regional Australia is in Queensland, while that of Australian Community Media is in NSW a.... Read More

PCA sees opportunity for advertisers in dark times

May 03, 2020 at 06:48 pm by Staff

A campaign from the UK encourages Australian advertisers to take advantage of the downturn to gain market share. Produced in-house by the newly-formed Premium Content Alliance.... Read More

ACM's Pope goes back in time with poster art

Mar 12, 2020 at 08:20 pm by Staff

Australian Community Media is doing its bit for tourism in areas which were badly affected by bushfires. Central to the campaign is a series of retro travel posters of NSW Sou.... Read More

This week in Fort Worth, where Saturday savings are digital

Feb 18, 2020 at 02:41 am by Staff

Delegates in Fort Worth, Texas, for the Key Executives Mega-Conference find themselves in the midst of an experiment. Not just because the publisher of the local Star-Telegram.... Read More

Rolling Stone revival costs print readers a Brag

Feb 06, 2020 at 07:43 pm by Staff

Doors open and close on Sydney's street and music press with a print revival of Rolling Stone this month and the end of The Brag. The weekly-then-fortnightly-then-monthly free.... Read More