Content & marketing

Sweet-talking readers leads to double-digit sales growth

Jun 18, 2019 at 11:45 am by Staff

Publishing giant ABP has been sweet-talking readers in a campaign which delivers the cha and the chitchat without the sugar. ABP One senior executive Anisha Datta says Sugar F.... Read More

Rush to digital 'compromising campaign performance,' says study

Jun 13, 2019 at 04:31 am by Staff

Newsbrands continue to grow in effectiveness and act as an amplifier to other media in multimedia campaigns, according to a study of IPA Databank cases. Effectiveness expert P.... Read More

WNMC19: Chasing media literacy for digital natives

Jun 05, 2019 at 11:15 am by Staff

Recognising that catching readers when they are young is the secret to building continual audiences, a World News Media Congress audience heard of several ways media companies.... Read More

Hard news makes readers pay attention to ads, research says

May 23, 2019 at 02:29 am by Staff

New research shows that news stories that pack a punch work harder for advertisers. The new neuroscience research from Britain's Newsworks with Neuro-Insight indicates that ad.... Read More

Austrian publisher in control with automated e-paper

Apr 15, 2019 at 06:18 am by Staff

Web automation specialist Comyan is celebrating the success of Austrian customer Kleine Zeitung, which has almost doubled e-paper downloads in 30 months. The company's automat.... Read More