Content & marketing

Newsmedia 'the new growth engine' as more ads go direct

Feb 03, 2019 at 07:55 pm by Staff

If the previous year's spend on advertising over the same-sex marriage debate was the good news then, it was inevitable that Australian publishers should face a drop in 2018..... Read More

How Nine pushes SUVs to its MAFS audience romantics

Jan 15, 2019 at 12:02 am by Staff

Addressable advertising will play a bigger role in Nine's advertising offering, with targeted digital video heading a range of advertising products. The Australian media compa.... Read More

Gold in them thar' pills... - and property - carried by print

Jan 07, 2019 at 02:21 am by Staff

Those who tell you print is in its death throes - and there are a few of them, especially in Australia - had time to reconsider over their seaside holidays. News Corp's bargai.... Read More

Paying print readers get AR access to cricket vision too

Jan 03, 2019 at 12:32 am by Staff

With Australian cricket on both Seven's free-to-air TV and News Corp's dedicated Foxtel pay-TV channel, News has a point to make about anti-siphoning controls. Last year, Cric.... Read More

Reuters Institute's Piechota authors INMA report on reader value

Jan 02, 2019 at 06:41 pm by Staff

A new INMA report looks at the way publishers are re-thinking how they communicate core value propositions to ensure long-term relationships. The industry's embrace of digital.... Read More