Content & marketing

Next: Onboard tech enables SuperFoilers' TV race event

Dec 26, 2017 at 10:56 pm by Staff

Viewers of Seven's coverage of the Sydney Hobart yacht race yesterday had a preview of the next big TV yachting event... SuperFoiler racing. The new sport - in which ultra-lig.... Read More

Cost in view as Australia's ASX app leaves Adobe

Dec 21, 2017 at 09:04 pm by Staff

Australia's Listed@ASX branded app has migrated to Twixl Publisher in a high-profile departure from Adobe's DPS. The Australian Securities Exchange app - available on iOS and.... Read More

Tighter rules on betting and sex as complaints rise

Dec 18, 2017 at 08:46 pm by Staff

More complaints were made to Australia's Advertising Standards Bureau, but of the top ten 'most complained about ads' only four complaints were upheld. Community concern about.... Read More

NRL fights back as codes push further into digital space

Dec 13, 2017 at 05:29 pm by Staff

Having taken control of content, Australian football codes are delving deeper into ad tech to exploit new revenue opportunities as the golden days of multimillion TV rights de.... Read More

Intelligently engage buyers? News AU has done it for years

Dec 11, 2017 at 01:53 am by Staff

Like Oz only bigger, a new News Corp service using data science to target advertising to 140 million Americans leverages two years' experience from a similar project in Austra.... Read More