Content & marketing

Seizing the opportunity to engage all sorts of millennial

Jun 18, 2017 at 08:06 pm by Staff

Bauer Media, the German company which owns the magazine, gave up on Cleo in its native Australia, but the Singapore edition of the young women's magazine is showing there's st.... Read More

Publishers sceptical on Facebook's subs move

Jun 14, 2017 at 08:19 pm by Staff

Reports that that Facebook is building a tool to help users subscribe to news publications have been met with scepticism. Michael MaLoon of US-Based News Media Alliance says a.... Read More

Tapping into micropayments, ten cents at a time

Jun 13, 2017 at 08:34 pm by Staff

Batemans Bay, the coastal haunt of many well-to-do Canberrans, has been picked by Fairfax Media to trial a new paywall technology. Sydney-based start-up Tapview - founded by d.... Read More

Need for more, better metrics drives Forum but ML can help

Jun 12, 2017 at 10:00 pm by Staff

The need for more data metrics and the ability of machine learning to deliver it were themes of the MMA Forum in Singapore on Friday. Against the backdrop of a massive explosi.... Read More

Workshops tackle data and long-form journalism

Jun 09, 2017 at 12:29 am by Staff

Two masterclass sessions at Singapore Press Holdings discuss Big Data and long-form storytelling. Former Gannett regional executive editor Kevin Anderson leads the sessions on.... Read More