Content & marketing

Younger readers seek simpler, more relatable, fun news sources

Jun 30, 2026 at 10:45 am by admin

More Generation Z Australians are becoming heavy news consumers, but almost two-thirds have never read a printed newspaper. These are among findings of the University of Canb.... Read More

Reach journalists’ ‘drop of passion’ builds community

Jun 15, 2026 at 03:30 pm by admin

With Substack, UK regional publisher Reach wasn’t just looking for another newsletter provider. “We already connect with 3.4 million people a month via hundreds o.... Read More

Treating booming West ‘like home’ works for Herald

Jun 14, 2026 at 01:00 pm by admin

Sydney’s booming greater west is a new focus for the Sydney Morning Herald, with the opening of a Parramatta bureau focussed on attracting new readership. In an INMA &l.... Read More

526-page issue is a centenary record-breaker

Jun 14, 2026 at 11:11 am by admin

Brazilian daily O Globo has celebrated its centenary with a massive edition weighing almost two kilogrammes. In an INMA Ideas blog, executive editor André Miranda said.... Read More

‘Pay what you like’ campaign shows there’s room to grow

May 05, 2026 at 04:48 pm by admin

When a Quebec publisher invited subscribers to ‘pay what you can’, it discovered users valued its services more than they thought. It launched the project to offs.... Read More