Content & marketing

Half and half: How Australia’s national papers both grew readership

Aug 23, 2021 at 08:45 pm by admin

The first of Australia’s Roy Morgan Total News readership figures is out, and as usual, there’s something for everyone: It’s just the way you tell it. Readi.... Read More

Airline urges vax return to ‘life as we knew it’

Aug 23, 2021 at 06:34 pm by admin

After hitting the headlines with a hard line of vaccinating staff, national airline Qantas has launched an emotional TV campaign offering rewards to encourage Australians to g.... Read More

Every step of the way: SCMP emphasises Hong Kong journey

Aug 17, 2021 at 11:55 pm by admin

Hong Kong’s English-language daily has tackled the unprecedented challenges of recent years with a journalism-focussed campaign that reinforces brand integrity. South C.... Read More

Games console users finally get access to Kayo Sports

Aug 16, 2021 at 07:27 pm by admin

News Corp has taken its Kayo Sports streaming service to PlayStation with a new app for PS4 and PS5. The launch into games consoles gives Australian fans access to the compan.... Read More

Campaign research confirmed print subscribers engaged with digital

Aug 11, 2021 at 11:58 pm by admin

‘Distinctive journalism’ is key in persuading NZME’s print subscribers to take up the opportunity of digital access. Subscriber revenue general manager Caro.... Read More