Content & marketing

TVC targets Murdoch in Solstice campaign

Oct 05, 2020 at 11:25 pm by Staff

Solstice Media - which launched its InQueensland digital masthead in February - is weighing into the upcoming state election with a campaign emphasising 'balanced reporting'..... Read More

No limits as Times of India celebrates entrepreneurial women

Oct 05, 2020 at 09:04 pm by Staff

Recognising the trend - and the challenges - facing women who break away from corporate careers to start their own businesses, the Times of India has launched a platform to ce.... Read More

How virtual wine-tastings found a surprise new market for Aftenposten

Sep 29, 2020 at 08:44 pm by Staff

After its wine-tasting event business tanked during the COVID-19 lockdown, Aftenposten found digital wine tastings attracted an unknown audience. In an INMA marketing blog, Sc.... Read More

How neuroscience reiterates the messages of marketing

Sep 27, 2020 at 09:44 pm by Staff

The traditional wisdom of there never being a second chance to create a first impression comes to mind with the comments of Diana Lucaci. In an interview with European promoti.... Read More

How staying focussed is delivering a subscriber boom for News daily

Sep 22, 2020 at 07:27 pm by Staff

Readership and subscriber engagement have boomed for News Corp metro tabloid the Herald Sun, just as its audience has been going through the world's toughest lockdown. In an I.... Read More