Columns & opinion

Geoff Tan: Innovate, investigate, initiate, integrate

Jan 05, 2015 at 09:28 am by Staff

Marketing professionals must continue to adapt with multi-faceted campaigns that utilise targeted technologies, Big Data platforms, and a myriad of communication channels. In.... Read More

Mario Garcia: Predictions for 2015

Jan 05, 2015 at 09:16 am by Staff

Following a year of challenges and opportunities, 2015 amplifies on some of the advances of its predecessor, writes Mario Garcia. The year that was. I have revisited the arch.... Read More

John Lervik: Syria to Cyrus - Is click-bait hurting your brand?

Dec 26, 2014 at 11:52 am by Staff

Publishers need to understand their audiences and the context in which they arrive at certain content so that other recommended articles are relevant and appropriate. Have yo.... Read More

Mark Challinor: Media companies missing mobile coupon opportunities

Dec 18, 2014 at 11:31 am by Staff

E-coupons are increasing in popularity, and news media may want to explore their potential by using brand-aligned offers, push notifications, or loyalty club discounts. The n.... Read More

Peter Marsh: Online advertising's seedy underbelly

Dec 17, 2014 at 11:54 am by Staff

Fraudulent ad bots are responsible for 36 per cent of the 'people' clicking on online advertisements. News media companies need to protect themselves from this activity by ca.... Read More