Columns & opinion

Jessie Sampson: Appropriate context increases response

Mar 22, 2017 at 06:36 pm by Staff

Newsworks released a study in 2015 looking at the impact of a trusted and familiar context on readers' responses to brands advertising in these environments. "The company you.... Read More

Michael Beach: Snapchat, Miranda Kerr and investment in innovation

Mar 15, 2017 at 12:29 am by Staff

You could be forgiven for missing the crucial part of Miranda Kerr's recent interview about her Snapchat fiancée Evan Spiegel. To get to the digital revelation you first had t.... Read More

Peter Coleman: Finding time for newspapers

Mar 12, 2017 at 07:21 pm by Staff

Is this the year the papers stop? Patently not, although the industry is not short of speculation, to which we'll add this:There's no question that digital advertising is grow.... Read More

John Juliano: These are indeed interesting times

Mar 12, 2017 at 05:41 pm by Staff

Is it ever not an interesting time to be in the newspaper business? In the US, newspapers and the news media in general are being vilified by the new US president, his staff a.... Read More

Nathaniel Bane: Why Herald Sun values subscriptions, email - not clickbait

Mar 07, 2017 at 05:18 pm by Staff

Let's be frank. The Google/Facebook duopoly is damaging journalism, and it's only getting worse. It's not that they're not damaging journalism on purpose, but the revenue mode.... Read More