Newsmedia industry

Digital first questions for NYT and others

Jun 04, 2014 at 08:02 pm by Staff

How is the New York Times doing against its online competitors… and how do you compare? WAN-Ifra plans a visit there in September to find out. On the agenda (so far) are als.... Read More

Video ads to get competitive after inventory rise

Jun 03, 2014 at 02:54 pm by Staff

India and more recently Korea are following Australia and Singapore as the region’s programmatic ad hotspots, Cynthia Deng says. The Hong Kong based Asia Pacific managing dir.... Read More

Facebook to establish sales office in China

Jun 02, 2014 at 06:10 pm by Staff

It may be blocked in China, but Facebook is preparing to step up its presence in the country, opening of a sales office to work with advertisers. Classified Intelligence Repo.... Read More

US, overseas titles sign on for WaPo apps

Jun 02, 2014 at 05:10 pm by Staff

A partner programme which offers free Washington Post digital products, has been taken up by almost 100 US newspapers. Digital First Media's 51 titles, St. Louis Post-Dispatc.... Read More

Roberts: Creative change… but a crash for print ads

Jun 02, 2014 at 05:01 pm by Staff

Marketing is dead and newspapers dying… at least that’s the way Saatchi & Saatchi boss Kevin Roberts sees it. The agency worldwide chief executive – or chief excitement o.... Read More