Newsmedia industry
Agencies mandate to cut ‘unsustainably high’ digital booking costs
Oct 25, 2012 at 06:21 pm by Staff
Media agencies’ ‘unsustainably high’ costs in booking digital advertising is being tackled with new technology being pioneered by Sydney-headquartered GroupM.... Read More
Survey shows power of video in doubling web conversion rates
Oct 25, 2012 at 06:42 am by Staff
The power of video is reflected in new research by Aberdeen Research and video service provider Brightcove.
Sales and marketing professionals surveyed about the use of video.... Read More
More digital thought leaders if you pop next door
Oct 23, 2012 at 07:30 am by Staff
WAN-Ifra’s World Publishing Expo (IfraExpo) is only one of three digital business events at Frankfurt Messe at the end of this month.
The other shows are Voice +&n.... Read More
Top online editor Buzasi shares buzz over Frankfurt lunch
Oct 23, 2012 at 06:28 am by Staff
Women in media are celebrated at a luncheon during the World Publishing Expo in Frankfurt next week.
The Women in Media Luncheon on October 30 is free to attendees, and provi.... Read More
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