Templates and digital solutions at Kiel event

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Insights into the use of ppi Media's Content-X editorial system at Deccan Herald publisher The Printers Mysore were among highlights of the German developer's Open Days sessions.

Journalist N.A. Mahamed Ismail outlined the system's successful introduction at the Indian publisher during the two-day event in Kiel.

A number of presentations dealt with digitisation and explored the lessons established publishing companies could learn from start-ups. Among them were Philipp Depiereux, who heads digital consulting agency etventure, and 'business angel' Alexander Eck.

ppi chief executive Jan Kasten and business innovation heads Corinna Coverly and Manuel Scheyda added insights into the digitisation processes at ppi Media itself, and shared success stories on digital solutions which have been developed with partners and customers over the last two years.

Among users were Katrin Hube and Nico Augustin, who spoke about the new AdSelf self-service ad portal at regional media house VRM, of which publications include Allgemeine Zeitung and Darmstädter Echo. Developed in nine months, AdSelf is a browser-based solution on which readers can book ads using mobile or desktop devices.

The Content-X case history at The Printers Mysore was supported by the news of two further orders, one for Nürnberger Presse. Presentations were followed by workshops on solutions - including one on Content-X templates - attended by about a third of the participants.

By the end, the power failure at Hamburg Airport and resulting delays had proved worthwhile: "We once again enjoyed two very inspirational days with interesting presentations and lively discussions about new business models and solutions," said Hauke Berndt, ppi's managing director and chief operating officer. "For us, the Open Days are always a very special event as it offers us unique opportunities for face-to-face conversations with our customers."

Next year's event is planned for May 20-21.

Pictured: The Printers Mysore's Deccan Herald news site

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