A complex project to deliver hyper-regional ads for a beverage chain is attracting interest from other industry segments.

ppi Media chief operating officer Manuel Scheyda says simplifying the publication of online ads for Team Beverage Einzelhandel - digitising and automating workflows - is an extension of what they've been doing for 35 years.

With German group Team Beverage, ppi has developed a concept to automatically provide customers of specialist beverage stores with centrally controlled, hyper-regional and targeted ads on Google and Facebook.

The associated group and independent platform, which brokers, markets and distributes 3.9 billion products a year, wants to provide better support to beverage stores and retail chains. The plan is to display online ads for specific offers at stores in the immediate vicinity of each retailer within the large Google and Facebook advertising networks.

Ads will be created automatically with appropriate information from a central Team Beverage database, and a landing page - which may include QR codes or coupons - will be generated for each ad to provide end customers with further information.

ppi Media developed software for the new online initiative which launched on August 13.

Project managers expect the solution to generate a significant increase in sales for their own company and specialist beverage stores. "Thanks to our centrally controlled online ads, we can promote offers and display targeted ads for our customers on Google and Facebook in the immediate vicinity of each retailer, which is ultimately where customers will take advantage of the offers," says Team Beverage head of retail Nicolas Sonnenberg (pictured). "Social media and online marketing have now become a further pillar in our digital business development."

Manuel Scheyda says ppi is now making its experience available to customers from other sectors. "The concept of significantly simplifying the publication of online ads for companies has met with great interest in many sectors," he says.