Digital newsmedia audiences level with print, says EMMA

Nov 15, 2017 at 03:09 pm by Staff

As many Australians now read newsmedia online as in print, according to new EMMA data. NewsMediaWorks says figures for September show a total of 16.7 million - 90 per cent of.... Read More

News audience is thriving, 'surprised' NMA proclaims

Nov 15, 2017 at 03:07 pm by Staff

Forget what you think you know about news readers, America's News Media Alliance says in an upbeat new brochure. "The audience for news is massive, younger and wealthier than.... Read More

Why target Gen Zers, and how platform initiatives help

Nov 15, 2017 at 02:04 am by Staff

Targetting content to individual platforms is seen as the way to reach the youngest audiences, who are "the future for news". That was the conclusion of speakers at a Digital.... Read More

Platform expands as Finnish media coop adds Adpoint

Nov 14, 2017 at 08:55 pm by Staff

Finnish ad planning, analytics and buying automation specialist Talea Solutions has teamed with Integration-X to expand its cloud-based platform offering. The companies have a.... Read More

Australia's Inform Summit back to Hilton in 2018

Nov 14, 2017 at 08:34 pm by Staff

NewsMediaWorks has named the date for next year's Inform News Media Summit. Following the success of this year's reformatted event, the Hilton, Sydney is the place to be on Se.... Read More

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