It’s a wrap: Winning ads exploit print formats, nostalgia

Dec 28, 2023 at 12:13 pm by admin

Remember when fish-and-chips came wrapped in news… and when papers were bigger, for that matter? British advertisers do, turning to print for some of the top campaigns.... Read More

First tranches of funding through US’s Press Forward

Dec 22, 2023 at 11:17 am by admin

America’s MacArthur Foundation has become an early supporter of Press Forward, giving US$48 million (A$70.61 million) to fund infrastructure support and local newsrooms..... Read More

The trials of Jimmy Lai put views of freedom ‘in the box’

Dec 22, 2023 at 10:38 am by admin

This week’s awaited “show trial” of one-time Hong Kong newspaper publisher Jimmy Lai focuses attention on the end of any semblance of freedom of speech in th.... Read More

Native ad op as VK takes a measured approach

Dec 20, 2023 at 10:59 am by admin

Instead of “swinging for the fences”, Sweden’s VK Media took a measured approach to improving reader engagement. Managing editor Stefan Åberg says tha.... Read More

Organic social strategy launches rise into ‘top 30’

Dec 20, 2023 at 10:36 am by admin

Audience growth director at News Corp’s The Australian, Elyse Popplewell has been named among INMA’s fourth round of “30 Under 30” rising stars. She w.... Read More

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