Panoply of industry events to plan and budget

Dec 06, 2023 at 11:17 am by admin

INMA plans 21 events during 2024, including six in-person conferences and study tours. Highlight of these is the annual World Congress of News Media, which returns to London.... Read More

How a key team sprinted Relevo to the start

Nov 29, 2023 at 02:56 pm by admin

Sprinting might seem natural for a sports brand, but it took the tesm behind Spain’s Relevo a day or two to get into the rhythm. Using the Google methodology, they br.... Read More

Teams get together to optimise ad performance

Nov 29, 2023 at 01:06 pm by admin

A cross-functional team including members from data and insights, revenue, and product groups, has helped New Zealand’s Stuff website be more relevant and cut through wi.... Read More

Double-digit gains as magazines get over COVID

Nov 29, 2023 at 11:36 am by admin

The pervasive problem of what to cook for supper is helping reignite Australians’ love affair with print magazines. The ‘food & entertainment’ category,.... Read More

Mules, Melbourne and making money in Munger’s legacy

Nov 29, 2023 at 10:50 am by admin

While it’s three years since Berkshire Hathaway backed out of newspapers, “silent partner” Charlie Munger – who has died aged 99 – never did, wit.... Read More

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