Native ad op as VK takes a measured approach

Dec 20, 2023 at 10:59 am by admin

Instead of “swinging for the fences”, Sweden’s VK Media took a measured approach to improving reader engagement. Managing editor Stefan Åberg says tha.... Read More

Organic social strategy launches rise into ‘top 30’

Dec 20, 2023 at 10:36 am by admin

Audience growth director at News Corp’s The Australian, Elyse Popplewell has been named among INMA’s fourth round of “30 Under 30” rising stars. She w.... Read More

Growing LINA puts community impact on the dash

Dec 20, 2023 at 09:45 am by admin

Impact dashboards will help members of Australia’s LINA publishers’ association monitor engagement with local communities following a pilot group. The Local &.... Read More

Teamwork brings commercial web to Amman

Dec 19, 2023 at 12:00 pm by admin

An M600 commercial press has made the 7000 km trip from Thailand to Jordan in what is being called a “logistical masterpiece”. International and regional teams fr.... Read More

Still work to do: bargaining code gets powers to strip secrecy

Dec 18, 2023 at 05:23 pm by admin

Australia has extended and strengthened its groundbreaking news media bargaining code following a review. Assistant treasurer and financial services minister Stephen Jones an.... Read More

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