AI leveraged in healthy approach to retention

Apr 28, 2023 at 01:20 am by admin

Determining the “health” of its subscribers has proved a healthy move for News Corp Australia. The company’s Project Heartbeat AI is a process that fuses th.... Read More

Swedes meet at Rialto for ‘one-stop’ booking solution

Apr 28, 2023 at 12:57 am by admin

Four Swedish publishers have united to streamline advertising booking using a new online tool. Schibsted, Bonnier News, Stampen Media and Mediekompaniet have teamed with Atex.... Read More

Gift recognises revolution that began with a walk in the PARC

Apr 28, 2023 at 12:49 am by admin

It was where the “desktop revolution” – and the enabling WIMP-based personal computers – began. Now Xerox’s Palo Alto Research Center is being gi.... Read More

Analytics message sticks with robot’s fickle finger

Apr 28, 2023 at 12:47 am by admin

Koenig & Bauer has launched its analytics product in a presentation at Google Cloud’s booth at the Hannover Messe. The system – which has the goal of “n.... Read More

Forecaster a game-changer for elections

Apr 28, 2023 at 12:39 am by admin

South Africa’s News24 has claimed a “first” with an in-house elections forecaster used for the municipal polls. In an INMA blog, the paper’s audience.... Read More

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